Social media plan Essay Example | Topics and Well Written Essays - 2500 words

Social media plan - Essay Example Moreover, social media marketing is cheap compared to other channels of marketing activities. Under such circumstances, it is necessary for companies to give more attention to social media marketing instead of sticking with the traditional marketing activities such as print ads and television ads. Even though Apple Inc. is one of the biggest and most valuable companies in the world, it failed to utilize the opportunities in social media effectively for the promotions of its products. Apple seems to be having immense faith still in the abilities of traditional advertising using print and television media. It is imperative for Apple Inc. to use the opportunities in social media more effectively, in order to sustain its success in the market. The purpose of this paper is to analyse how Apple’s traditional marketing strategies such as print ads to promote its latest products can be transformed to social media marketing The twenty first century has already witnessed many revolutionary changes in business and marketing circles because of the introduction of new technologies such as internet and social media. While introducing social networks, even the founders of social networks never thought about the business prospects of their new venture. According to the definition given by Brake and Safko (2009), social media is a collection of applications made with the assistance of Web 2.0. These applications can assist in sharing content such as information, knowledge and opinions. It is also possible to share audio files, video files and photos through social media. Facebook, Twitter, Google plus, MySpace, LinkedIn, Skype, YouTube, etc are some of the most popular social media at the moment. According to Rouse (2006), social networking is a process in which a person expands his or her business or social activities through individuals. Social media started to contribute more in business than in socializing in recent times. Social media help business people